Our Brand Enhancement toolbox

Brand DNATM

Brand DNATM provides a framework that gives a clear direction for brand expression. Further it provides a behavioural manifesto through which the motivations and actions of the brand can be prescribed. It's creation and application is driven by a close working relationship with our clients to define and manage brand expression and brand experience across all touch points.

Useful tools in the DNA.

Discovery.

A comprehensive Brand Audit to fully understand the category, the brand and its assets and equities.

  • Brand Modeling (eg. Brand Arrow) supported by Consumer Insights; Consumer Profile; Communications History (TTL); Packaging; Logos; Market Dynamics; Overview of Category and Channel Trends

Brand Belief System.

A thorough examination of the brand's philosophy: what is its role, what values it expresses, what would motivate and drive it if it were an individual.

  • Whole Brain Branding Model, Brand Archetypes, 360 Personality Profile.

Brand Expression Guidelines.

Internal Creative development that takes the brand philosophy and personality across all five senses and into media, touch points and experience strategies.

  • Design Language
  • Behavioural Codes : The way a brand behaves in market, the way in which it uses media and the experiences it chooses to give consumers are increasingly an indicator of brand values and meaning.

Brands must walk the talk. And brands must find new things to talk about other than themselves - they need new experience platforms and new dialogue platforms.

Brand application.

Application examples that show the Brand Expression Guidelines in action.

  • Brand Manifesto
  • Guidelines across touch points.